Another huge email design trend in 2020 is interactivity. Explore new tools to boost your marketing strategy in 2021. "Email will still remain one of the best ways to communicate with those that want to hear from you. Just imagine, with artificial intelligence managing each individual across the channels, customer experience will be truly integrated and immersive. As per Litmus research, over 43% of all emails sent through 2019 were opened on smartphones or tablets. Also, emails created with AMP is more lightweight and has a shorter loading time. This strategy is becoming popular across the board in design, and not only in emails. Email design trends and inspiration for 2020 . Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years: new technologies, content, designs, user data, and other real trends – this article is for you. email marketing. You can use them to highlight an important part of your email as they definitely stand out. E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months – and with it, inbound marketing tactics by savvy e-commerce marketers have ….. 01. 2019 was the year of realization - the realization that email has incredible potential in reaching vast groups of customers across the world and that it’s vital to incorporate it into your marketing campaigns. Typography is a unique form of art that uses the words that we want to spread around as a foundation for the art itself. In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. AMP is easy to test and has quite extensive documentation on its page. This feature is quite handy with creating email sequences without extra hassle. The first thing that your subscribers notice is the design of your email. With ads attacking us every virtual step we take, we are simply too tired and too busy to consume heavy-content emails. app or website. What better way to do so, than implementing the latest email marketing trends in your email campaigns. But which visual design trends will shape the look of emails in the 2020s? With the year 2020 within reach, we’re about to enter a new decade of email design. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’". Kath has lived and breathed email marketing for over 20 years. Make your point quickly and concisely and you can benefit from higher engagement rates right across your email marketing campaigns. The majority of research carried out into email open rates has now concluded that mobile is providing a greater number of email opens than desktop, mirroring mobile shifts across the digital marketing spectrum. For this blog, we’re joined by a selection of the world's leading email marketers who have identified their key email marketing trends to stay on top of in 2020 and beyond. As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. You can even take it further, monitoring the average time they pick up their coffee, and once in a while, send them a discount 20 minutes before their usual order. There is no denying that email is the number one choice as a marketing channel among marketers. Emma Email. It doesn’t even need to be that advanced, to work its magic. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. Get Your Email Design And with email marketing gaining some serious reputation over the years, we are flooded with many different ways and trends to improve it to make it even better. A single focus message combining copy, layout and colour that is skimmable and enables the reader to act easily. This doesn’t just apply to email testing - across your digital marketing, you should consider exactly how the changes you are making will affect your users. Make the most of Elastic Email's platform through Hopefully, we will soon see it implemented within Google's inbox. Keeping up with the latest graphic design trends in your email marketing can be exhausting, especially if you aren’t a designer and have other tasks that take priority. With that being said, emails should be short, straight to the point and clear to understand. The industry is ever-evolving and the competition can be fierce. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. Now, it’s time to take things one step further. When you buy one, you can integrate it with another device from the same company, request to send reminder emails once some element needs to be replaced or cleaned and inform you about a new item that can make your life easier. Neat, huh? Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. Furthermore, don’t end your “declutter” on the visual aspect of the email. As beautiful as it is, the concept might be still a little far-fetched. Which is good news as getting segmentation right has never been easy enough for email marketers.". A/B testing is a fantastic means of optimizing the wording and content of your emails to provide the greatest possible levels of engagement and ROI. 3 email design trends of 2020 1. It does follow a couple of rules to work properly, but once you get the hang of the basics, creating it is pretty simple. "Another key reason is to do with education of email marketers... or lack thereof. "As intelligence enables scalable right content, right send patterns, for individuals, the value and need for traditional segmentation diminishes. An infographic by email software and service provider Email Monks outlines what it considers the top 9 design trends for the coming year, including the following: 1. Are you looking for ways to improve your email marketing strategy in 2020? Visit www.joolzjoseph.com for more information. Your sign-up process provides you with plenty of user data that allows you to segment them by interest, location, or demographic. Mobile usability and readability, concise copy and clear design are now paramount divided by two categories. Other words, it ’ s all the rage especially with younger subscribers of tools! Be email marketing design trends 2020 no-brainer becoming popular across the board in design, and beyond with its collection... 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